Effective Date: November 13, 2023
In this Privacy Policy ("Policy"), we describe the information that Authority Brands, Inc. and/or its affiliates (the "Company," “we,” or “us”) may collect, use, and disclose about visitors to the website that links to this Policy (the "Site"). The Company is composed of multiple locations , each of which is independently owned and operated by an entity that has entered into a franchise agreement allowing it to use one of the Company's brands (referred to as a "franchisee"). The franchisee's use of your information is governed by its own privacy practices and not this one, except as described in this Policy.
By visiting or using the Site, you acknowledge that your use of our Site, and any dispute over privacy, is subject to this Policy, including its applicable limitations on damages and the resolution of disputes. Note that if you execute a subsequent agreement with the Company, that agreement may modify these terms and conditions.
The Information We Collect About You
We collect information about you directly from you, from other entities, and automatically through your access or use of our Site.
This Policy also applies to certain information we collect from the users of any mobile applications that link to this Policy (the “App”). For users of the App, we collect App Data (defined below). This Policy applies to App Data as well.
Information We Collect Directly From You
The information we collect from you depends on how you use our Site, App and/or the services. If you request a quote through our Site, we will collect your contact information (typically, name, email, state, phone number, company) and a description of the service in which you are interested. If you participate in a contest, we will obtain your entry information (contact information) and any pictures, videos, captions, or other information that you may choose to submit to us for purposes of the contest entry. We also will collect any other information that you choose to provide to us in your communications with us.
Information We Collect From Other Entities
Information We Collect Automatically
We use cookies, web beacons, and other technologies to automatically collect information about your use of our Site, including:
We may obtain this information from operating systems and platforms, as well as from data analytics providers and internet service providers. We may, but do not typically, associate this with other information that we collect about you. Please see the section “Cookies and Other Tracking Mechanisms” below for more information.
How We Use Your Information
We use your information, including your personal information, for the following business or commercial purposes:
Service Provisioning/Transactional Purposes:
Customer Service Purposes:
Marketing:
Contests:
Advertising:
Product Improvement/Research/Administration:
Legal Purposes:
How We Share Your Information
We may share your information, including personal information, to assist us in fulfilling any of the business and commercial purposes set forth above as follows:
We also disclose information in the following circumstances:
Our Use of Cookies and Other Tracking Mechanisms
We and our service providers may use cookies and other tracking mechanisms to track information about your use of our Site or services. We may combine this information with other personal information we collect from you (and our service providers may do so on our behalf).
Cookies. Cookies are alphanumeric identifiers that we transfer to your device’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site and services, while others are used to enable a faster log-in process or to allow us to track your activities at our Site and service. There are two types of cookies: session and persistent cookies.
Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Site and services who disable cookies will be able to browse certain areas of the Site, but some features may not function.
Analytics. We use automated devices and applications, such as Google Analytics, to evaluate usage of our Site. We use these tools to help us improve the performance of our Site and our user’s experience on our Site. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services. To learn more about Google’s privacy practices, please review the Google Privacy Policy at https://www.google.com/policies/privacy/. You can also download the Google Analytics Opt-out Browser Add-on to prevent your data from being used by Google Analytics at https://tools.google.com/dlpage/gaoptout.
Cross-Device Use. We and our service providers, including Google, may use the information that we collect about you to help us and our service providers identify other devices that you use (e.g., a mobile phone, tablet, computer, etc.). We, and our service providers, also may use the cross-device use and other information we learn about you to serve targeted advertising on each of your devices and to send you emails. To opt-out of cross-device advertising, you may follow the instructions set forth in the Ad Networks section below. Please note: if you opt-out of these targeted advertising cookies, your opt-out will be specific to the web browser, app, or device from which you accessed the opt-out. If you use multiple devices or web browsers, you will need to opt-out each browser or device that you use.
Do-Not-Track. Currently, our systems do not recognize browser “do-not-track” requests. You may, however, disable certain tracking as discussed in this section (e.g., by disabling cookies); you also may opt-out of targeted advertising by following the instructions in the Ad Network section.
Ad Networks
We use network advertisers to serve advertisements on our Site and on non-affiliated websites or other media (e.g., social networking platforms). This enables us and these network advertisers to target advertisements to you for products and services in which you might be interested. Ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These cookies and other technologies are governed by each entity's specific privacy policy, not this one. We may provide these advertisers with information, including personal information, about you.
As noted above, we disclose certain information (such as your hashed email address) to Facebook Custom Audiences (for more information on Facebook Custom Audience or to change your preferences, log into your Facebook and search for ad preferences)—so that we can better target ads and content to you and others with similar ("Custom Audiences"). You may also control how Facebook and other third parties display certain ads to you, as explained further in their respective privacy policies or by using the opt-outs described below.
Users may opt out of many ad networks. For example, you may go to the Digital Advertising Alliance ("DAA") Consumer Choice Page (optout.aboutads.info) for information about opting out of interest-based advertising and their choices regarding having information used by DAA companies (youradchoices.com/learn). To control interest based advertising on your mobile device from participating companies, you can download the DAA AppChoices Tool from your app store. Please visit youradchoices.com/appchoices to learn more.
Opting out from one or more companies listed on the DAA Consumer Choice Page will opt you out from those companies' delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our Site, services, or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA, your opt out may not be effective. Additional information is available on the DAA's website at www.aboutads.info.
Links
Our Site may contain links to non-affiliated entity websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those websites. We are not responsible for the information practices of such websites.
App Additional Terms
App Installation IDs. If you are an App user, we do not use cookies on the App, but instead use App Installation IDs to recognize you. We use the App Installation ID and mobile analytics software to allow us to better understand the functionality of the App on your device. The Software may record information such as how often you use the App, the activity that occurs within the App, aggregated usage, performance data, and where the App was downloaded from.
Personal Information. We collect personal information:
Location data. We may collect location data (i.e., the general geolocation of your device) for example, to provide location-based features.
Device and technical data, such as your browser type, operating system, and your IP address (a unique address that identifies your computer on the Internet), the full URL clickstream (i.e. where you have come from on the internet and where you go to, date and time) when you enter our Website or your device type, operating system, a random ID associated with the App release number, the App Installation ID (which is a random installation ID number generated by your device when the App is installed) and your IP address when you use the App.
Collectively, the data collected under this Mobile App Section is “App Data”. This Policy covers App Data, but other personal information input by users of the App is covered by a separate agreement with the user’s employer.
Security of My Personal Information
We have implemented reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security.
You should take steps to protect against unauthorized access to your password, phone, and computer by, among other things, signing off after using a shared computer, choosing a robust password that nobody else knows or can easily guess, and keeping your log-in and password private. We are not responsible for any lost, stolen, or compromised passwords or for any activity on your account via unauthorized password activity.
What Choices Do I Have Regarding Use of My Personal Information?
We may send periodic promotional emails to you. You may opt-out of promotional emails by following the opt-out instructions contained in the email. If you opt-out of receiving promotional emails, we may still send you transactional emails about your account or any services you have requested or received from us.
Children Under 13
Our services are not designed for children under 13. If we discover that a child under 13 has provided us with personal information, we will delete such information from our systems.
Special Information for California Consumers
California residents may request a list of certain third parties to which we have disclosed personal information about you for their own direct marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident. You may request this information in writing by contacting us at: privacy@authoritybrandsllc.com.
Contact Us
If you have questions about the privacy aspects of our services or would like to make a complaint, please contact us at privacy@authoritybrandsllc.com.
Changes to this Policy
This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the personal information we have previously collected from you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site.
IMPORTANT ADDITIONAL INFORMATION FOR RESIDENTS OF CERTAIN U.S. STATES
Last Updated: November 13, 2023
Click for “Your Privacy Choices” Form
This document provides information for residents in the states of California, Colorado, Connecticut, Utah, and Virginia. The “Applicable State Privacy Laws” are: the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”), the Colorado Privacy Act of 2021 (“CPA”), the Connecticut Data Privacy Act of 2022 (“CDPA”), the Utah Consumer Privacy Act of 2022 (“UCPA”), and the Virginia Consumer Data Protection Act of 2021 (“VCDPA”). These Applicable State Privacy Laws require that we provide to residents of these states certain information about how we use their personal information, whether collected online or offline, and this document is intended to satisfy that requirement.
For the purpose of this section, “personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular resident or household.
Categories of Personal Information that We Collect, Disclose, Sell, and Share
Below we identify the categories of personal information that we collect about consumers and households in the states of California, Colorado, Connecticut, Utah, and Virginia, the purposes for which we use each category, and, if applicable, the categories of entities to which we disclose, sell, or share your information. Please note our data collection practices set forth below are not different than those described above; the Applicable State Privacy Laws specify particular information that we need to discuss in our privacy policy, and, in this section, we have reorganized the discussion above into the categories as outlined by the Applicable State Privacy Laws. Following the table, we identify the sources of the information that we may maintain about you.
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Categories of Personal Information We May Maintain about You |
Do We or May We Sell or Share? |
Categories of Third Parties to Whom We May Sell or Share this Information |
Categories of Entities to Whom We May Disclose this Information |
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NAME, CONTACT INFORMATION AND IDENTIFIERS: Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, or other similar identifiers. |
YES |
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CUSTOMER RECORDS: Paper and electronic customer records containing personal information, such as name, signature, address, telephone number, employment, employment history, or financial information. |
YES |
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|
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PROTECTED CLASSIFICATIONS: Characteristics of protected classifications under California or federal law such as sex, age, national origin, disability (if you voluntarily choose to disclose as part of our providing service to you). |
NO |
N/A |
|
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PURCHASE HISTORY AND TENDENCIES: Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. |
YES |
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|
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USAGE DATA: Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement. |
YES |
|
|
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AUDIO/VISUAL: Audio, electronic, visual, thermal, olfactory, or similar information, such as call recordings. |
YES |
None |
|
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PROFILES AND INFERENCES: Inferences drawn from any of the information identified above to create a profile about a resident reflecting the resident’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. |
YES |
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|
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SENSITIVE PERSONAL INFORMATION: Personal information that reveals a person’s social security number, driver’s license number, or passport number; bank account number, credit card number, debit card number that allows access such as withdrawal of funds from an account; racial or ethnic origin or religious beliefs. |
NO |
N/A |
N/A |
Sources From Which We Collect Information About You
As further described in the section above, the Information We Collect About You, we may collect personal information from the following sources: directly from you; advertising networks; data analytics providers; social networks; internet service providers; operating systems and platforms; government entities (e.g., if we were to receive a subpoena); data brokers; other customers (e.g., a referral); franchisees; other Authority Brands companies; marketing companies; and financial institutions (e.g., notifying us if your loan to purchase a product has gone through or sometimes requesting information from us about the product that you wish to purchase).
Our Sale or Sharing of Your Information
Under the Applicable State Privacy Laws, a “sale” includes disclosing or making available personal information to a third-party in exchange for monetary or other benefits or value. A “sharing” or “targeted advertising” includes disclosing or making available personal information to a third party for cross-context behavioral advertising, whether or not for monetary or other valuable consideration.
We do not disclose your information to third parties in exchange for monetary compensation; we may disclose or make available certain categories of personal information to third parties in exchange for a benefit, such as when we make browsing information available to third party ad companies (through third party tags on our Site) in order to improve and measure our ad campaigns and reach customers and potential customers with more relevant ads and content. As defined by the Applicable State Privacy Laws, we may “sell” and “share” the categories of personal information set forth above; as indicated in the table, our “sale” and “sharing” of your personal information is largely for advertising purposes.
We do not knowingly sell or share any personal information of persons under the age of 16.
Please note that we reserve the right to provide your data (which may include selling your data to another entity) in the event of a corporate transaction as set forth above in our privacy policy. Doing so would not be considered a “sale” for purposes of the Applicable State Privacy Laws.
Business and Commercial Purposes for Which We Use Your Information
We use and disclose your personal information (except sensitive personal information) for the business and commercial purposes set forth above in this Policy under the section entitled, How We Use Your Information. In summary, we use your information for transactional purposes (e.g., providing our services to you), administrative purposes, legal, customer service, marketing/advertising, and analytics, as described above in more detail.
We collect and process your sensitive personal information described above for evaluating credit applications, receiving payments or issuing refunds related to your purchases, performing employment related functions (including evaluating job applications), and conducting other activities necessary to complete customer transactions. For each of these purposes, we may disclose your information to the service providers and third parties described above to assist us with these functions.
How Long Do We Retain Your Personal Information
We intend to retain each category of personal information described above only for as long as necessary to fulfill the purpose for which it was collected, or a related and compatible purpose consistent with the average consumer’s expectation, and to comply with applicable laws and regulations. We consider the following criteria when determining how long to retain personal information: why we collected the personal information; the nature of the personal information; the sensitivity of the personal information; our legal obligations related to the personal information, and risks associated with retaining the personal information.
Data Subject Rights
The Applicable State Privacy Laws grant residents in the states of California, Colorado, Connecticut, Utah, and Virginia certain rights and impose restrictions on particular business practices as set forth below.
Right to Opt-out. Residents in the states of California, Colorado, Connecticut, Utah, and Virginia have the right to opt-out of our sale or sharing of their personal information, cross-context behavioral or targeted advertising, as well as automated decision making or profiling for purposes of analyzing or predicting an individual’s characteristics or future behavior that affect a person’s substantive rights. If you opt-out of the sale or sharing of your personal information, we will wait at least twelve (12) months before asking you if we may sell or share your personal information. Residents in the states of California, Colorado, Connecticut, Utah, and Virginia may exercise their opt-out rights on the Your Privacy Choices webform applicable to each brand, as listed below in the “Submitting Requests” section or at the bottom of each of our webpages, or by calling us (toll-free) at 1-844-340-9567.
Right to Opt-In. If you change your mind after opting-out, please email privacy@authoritybrandsllc.com to opt in to the sale or sharing of your personal information. Additionally, we do not sell personal information about residents who we know are younger than 16 years old without opt-in consent from a parent or guardian.
How We Respond to Opt-Out Preference Signals. Some devices and web browsers allow users to pre-set and to automatically send opt-out preference signals to websites and applications that indicate the users do not want the website or application that they visit to track their online activity and behavior or sell or share personal information collected from tracking technologies to or with third parties.
Notice at Collection. We are required to notify residents in the states of California, Colorado, Connecticut, Utah, and Virginia, at or before the point of collection of their personal information, the categories of personal information collected and the purposes for which such information is used.
Requests to Delete, to Correct Inaccurate Information, and Requests to Know. Subject to certain exceptions, residents in the states of California, Colorado, Connecticut, Utah, and Virginia have the right to make the following requests, at no charge:
Right of Deletion: The right to request deletion of their personal information that we have collected about them, subject to certain exemptions, and to have such personal information deleted, except where necessary for any of a list of exempt purposes.
Right to Correct Inaccurate Information: The right to request that we correct any inaccurate personal information we may retain about you.
Right to Know – Right to a Copy: The right to request a copy of the specific pieces of personal information that we have collected about them in the prior 12 months and to have this delivered, free of charge, either by mail or electronically in a portable and, to the extent technically feasible, readily useable format that allows the individual to transmit this information to another entity without hindrance.
Right to Know – Right to Information: The right to request that we provide them certain information about how we have handled their personal information in the prior 12 months, including the:
California – Right to Limit the Use of Your Sensitive Personal Information. The CCPA recognizes your right to instruct us to limit the use and disclosure of your sensitive personal information to only that which is necessary to perform the services or provide the goods reasonably expected by an average consumer or for specific business purposes defined by applicable law. We do not use Sensitive Personal Information for purposes beyond those authorized by the CCPA.
Virginia, Colorado, and Connecticut – Right to Appeal: To appeal our decision on your data subject requests, you may contact Contact Us by email or by phone at 1-844-340-9567. Please include a copy of your data subject request and our responses to you, so that we may adequately address your appeal. We will respond to your appeal in accordance with the Applicable State Privacy Laws.
Submitting Requests. Requests to exercise the right of deletion, right to a copy, and/or the right to access personal information may be submitted on our Your Privacy Choices webform at each brand’s webform as well as by contacting us at 1-844-340-9567 (toll free). We will respond to verifiable requests received from you as required by the Applicable State Privacy Laws.
When you submit a request to know, access or delete personal information, we will take steps to verify your request by matching the information that you provide with information in our records. You must complete all of the required fields in our webform or otherwise provide us with the requested information at the phone number above. We may contact you to verify your request as needed. In some cases, we may request additional information from you to verify your identity. We will contact you using the information contained in your submission if we are unable to verify your identity.
Authorized agents may submit a request on your behalf. To do so, the authorized agent should complete the form and then email us with proof of their authorization. We may require that the relevant consumer also verify that the agent has the requisite authority. We also may contact the consumer for identity verification purposes.
Non-Discrimination. Businesses may not discriminate against residents who exercise their rights under the Applicable State Privacy Laws. Discrimination may exist where a business denies or provides a different level or quality of goods or services, or charges (or suggests that it will charge) different prices or rates or impose penalties on residents who exercise their data subject rights, unless doing so is reasonably related to the value provided to the business by the residents’ data. We do not discriminate against individuals for exercising their privacy rights.
Disclosure of Financial Incentives: If businesses offer any financial incentives for the collection, sale or deletion of residents’ personal information, residents have the right to be notified of any financial incentives offers and their material terms, the right not be included in such offers without prior informed opt-in consent, and the right to be able to opt-out of such offers at any time. Businesses may not offer unjust, unreasonable, coercive or usurious financial incentives. We do not offer any financial incentives at this time.
California – “Shine the Light” Request
California residents may request a list of certain third parties to which we have disclosed personal information about you for their own direct marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident. You may request this information in writing by contacting us at: privacy@authoritybrandsllc.com.
IMPORTANT INFORMATION FOR NEVADA RESIDENTS
Under Nevada law, you have the right to direct us to not sell your personal information to third parties. We do not sell Covered Information to another person for monetary consideration and we are not Data Brokers as defined under Nevada law. You may Contact Us if you have questions about our privacy practice concerning Nevada residents.
IMPORTANT ADDITIONAL INFORMATION FOR CANADIAN RESIDENTS
If you are using the Site in Canada, the following additional terms apply:
Children. Our services are not designed for children under 14. If we discover that a child under 14 has provided us with personal information, we will delete such information from our systems.
Our Data Governance Policies and Practices. The Company is committed to protecting your personal information and has implemented a comprehensive set of policies and practices to do so. These measures take into account the volume, sensitivity, intended use, and format of the information, and generally include the following:
Transfer Outside Your Jurisdiction. We and our service providers (including members, subsidiaries, or affiliates of our corporate group) may access, store and otherwise process personal information outside of Canada and your province of residence, including in the United States where we or our service providers are located. For information about how we or our service providers (including service providers outside Canada) process personal data, please contact us using the contact information set out below. We and our service providers may disclose your personal information if we are required or permitted by applicable laws or legal process, which may include lawful access by foreign courts, law enforcement or other government authorities in the jurisdictions in which we or our service providers operate.
Your Rights. Subject to limited exceptions under applicable law, you have the right to access, update, rectify and correct inaccuracies in your personal information and to withdraw your consent to our collection, use and disclosure of your personal information, subject to legal or contractual requirements. To exercise these rights, you may contact us using the contact information set out below. We may require certain personal information for the purpose of verifying the identity of the individual making the request.
Privacy Officer. If you are a resident of Canada, you can contact our Privacy Officer at: privacyofficer@AuthorityBrands.co with any questions or inquiries about our privacy practice.
