One Hour Heating & Air Conditioning®, Benjamin Franklin Plumbing® and Mister Sparky® are North America’s most trusted home services brands thanks to the skilled, hardworking tradespeople who proudly wear our uniforms. That’s why we’re equally proud to announce a partnership with Mike Rowe, creator and executive producer of CNN’s “Somebody’s Gotta Do It” and Discovery Channel’s “Dirty Jobs.”
In addition to his TV work, Rowe is the founder of the mikeroweWORKS Foundation, which is dedicated to promoting honest work and reinvigorating the skilled trades. Our home services brands have committed to donating $100,000 in scholarships to mikeroweWORKS over the next 12 months, and will work alongside Rowe to promote the skilled trades industry and empower future and potential trade professionals.
The partnership, announced yesterday at our annual convention in Las Vegas, features Rowe in television, radio and print advertisements, where he will appear alongside real technicians from each of our brands. Rowe will also work with the companies to highlight the benefits of careers in the plumbing, electrical and HVAC industries. No other home services provider has embarked on a partnership of this kind to promote skilled trades and the professionals who’re carrying those industries forward.
“We are pleased to join forces with Mike and appreciate his commitment to the trades,” said Mark Baker, president of franchise for the three brands. “The men and women with careers in this field power all three of our brands. We are excited to support them and share the message of how our trusted technicians, plumbers and electricians are like superheroes to our customers, often saving the day when they encounter a problem and helping to protect their homes and families.”
Rowe became a household name by working alongside tradespeople in essential but often unglamorous fields in his two television programs. Since establishing mikeroweWORKS in 2008, he has written and spoken extensively about the value of hard work, the widening skills gap, offshore manufacturing, infrastructure decline and related topics. To date, his foundation has awarded more than $3 million in education “work ethic” scholarships for schools around the country.
“The goal of mikeroweWORKS is pretty simple - help close the skills gap by encouraging men and women to get the training they need to pursue good jobs that actually exist,” said Rowe. “One Hour Heating & Air Conditioning, Benjamin Franklin Plumbing and Mister Sparky are perfect partners because, collectively, they offer thousands of jobs waiting to be filled. And they know first-hand what a "good job" really is. I'm flattered for the chance to speak on their behalf and grateful for their generous donation to my foundation."
Join us in welcoming Mike Rowe to our home services family, and watch for him in new advertisements for our brands coming soon!