We love feedback! And it’s not just because the vast majority of our customer reviews are extremely positive. When someone shares openly what type of service he or she experiences, it’s a true performance barometer that keeps us hyper focused on the most important part of our business – the customer.
Many businesses see the digital revolution as a thing to be feared or loathed. We do not! Power has shifted dramatically to consumers, who are able to tap the “Social Web” to quickly research companies, products and services via smartphone, tablet, laptop or desktop computer. And those same consumers are voicing their satisfaction, or dissatisfaction, once they do business with companies.
Research shows that online reviews have a huge impact on consumer decisions. According to a survey sponsored by Zendesk, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive reviews had influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. Of those surveyed, 45 percent used social media and 35 percent shared their opinions via online review sites.
While we conduct our main business in the “brick and mortar” world, performing residential heating and air conditioning service, repair and replacement each day, we’ve made a commitment to serve that same community in the digital world as well. We are active on Facebook, Twitter, LinkedIn, Google Plus (G+) and YouTube. We have a robust, information-rich website, and this blog enables us to share helpful tips, community-centric news and a bit about who we are. We are members of the same community we conduct business with, and we know how we would want to be treated if someone came to our home.
Our sincere goal is to surpass expectations with each and every call we take, home we service, and person we come in contact with, online or offline. We’re not perfect, so when we fall short, we want to know what we could have done better, and will do our best to make things right. As former Supreme Court Justice Louis Brandeis said, “Sunlight is the best disinfectant.” We welcome that sunlight…that transparency…and we encourage anyone to check out our online reviews. We have an easy way to access more than 300 reviews across numerous channels, including Facebook, Google, Yelp, Superpages, Angie’s List, Review Buzz and more. Just visit our website and you’ll see “Click to See Customer Reviews” at the very top, right where it belongs.
American Comfort’s One Hour Heating and Air Conditioning has served Elk Grove Village IL and surround Chicago communities for 65 years, providing exceptional residential heating and cooling service, repairs and replacement. Call us at (847) 744-9447 or contact us online.